POPIA PRIVACY POLICY
VALUE MY RIDE (VMR)
Effective Date: 18 May 2026
Value My Ride (“VMR”, “we”, “our”, or “us”) respects the privacy of all customers, dealers, financial institutions, service providers, and website users.
This Privacy Policy explains how VMR collects, processes, stores, protects, and shares personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) of the Republic of South Africa.
By using the VMR website, platform, services, inspections, valuations, or dealer network, you consent to the processing of your personal information as described in this Privacy Policy.
1. INFORMATION WE COLLECT
VMR may collect and process the following information:
Personal Information
- Full names
- Identity numbers
- Company registration details
- Contact numbers
- Email addresses
- Physical addresses
Vehicle Information
- Vehicle registration numbers
- VIN/chassis numbers
- Mileage
- Vehicle specifications
- Service history
- Accident history
- Vehicle photographs
- Inspection findings
- Valuation information
Transaction Information
- Dealer offers
- Trade-in discussions
- Finance settlement information
- Banking-related information supplied by customers or financiers
- Vehicle ownership details
Website Information
- IP addresses
- Browser information
- Device information
- Cookies and website usage information
2. PURPOSE OF COLLECTING INFORMATION
VMR collects personal and vehicle-related information for purposes including:
- conducting inspections,
- providing valuations,
- facilitating trade-ins,
- facilitating dealer participation,
- obtaining dealer offers,
- vehicle remarketing,
- financing-related processes,
- customer communication,
- fraud prevention,
- compliance with legal obligations,
- and improving VMR services.
3. SHARING OF INFORMATION
VMR may share information where reasonably necessary with:
- approved participating dealers,
- banks and financial institutions,
- vehicle owners,
- buyers and sellers,
- RMI-accredited inspection partners,
- registered valuation companies,
- service providers,
- technology providers,
- legal advisors,
- insurers,
- or regulatory authorities where required by law.
VMR will take reasonable steps to ensure that third parties treat such information confidentially and securely.
VMR does not sell personal information to third parties.
4. CUSTOMER CONSENT
By submitting information to VMR or using VMR services, the customer:
- consents to the collection and processing of personal information,
- acknowledges that information may be shared with approved participating parties for transaction-related purposes,
- and confirms that all information supplied is accurate and lawful.
5. STORAGE AND SECURITY OF INFORMATION
VMR undertakes reasonable technical and organisational measures to protect personal information against:
- unauthorised access,
- loss,
- misuse,
- disclosure,
- destruction,
- or alteration.
Information may be stored electronically, digitally, physically, or through approved cloud-based systems and service providers.
While VMR takes reasonable precautions, no electronic platform or transmission method can guarantee absolute security.
6. RETENTION OF INFORMATION
VMR may retain personal and transaction-related information:
- for as long as reasonably necessary to fulfil the purposes for which it was collected,
- for legal, compliance, insurance, auditing, or record-keeping purposes,
- or as required by applicable law.
7. CUSTOMER RIGHTS
Subject to applicable law, customers may request:
- access to their personal information,
- correction of inaccurate information,
- deletion of personal information where legally permissible,
- withdrawal of consent,
- or objection to certain processing activities.
Requests may be submitted to VMR using the contact details provided below.
8. COOKIES AND WEBSITE USAGE
The VMR website may use cookies and related technologies to:
- improve website functionality,
- analyse website traffic,
- remember user preferences,
- and improve customer experience.
Users may disable cookies through their browser settings, although certain website functions may be affected.
9. THIRD-PARTY LINKS
The VMR website or reports may contain links to third-party websites or platforms.
VMR is not responsible for the privacy practices, content, or security of external websites or third-party services.
10. CONFIDENTIALITY
VMR acknowledges the confidential nature of customer, dealer, financier, and transaction information.
Employees, contractors, dealers, and participating parties may be required to comply with confidentiality obligations relating to customer and transaction data.
11. CROSS-BORDER INFORMATION TRANSFERS
Where necessary, information may be processed or stored using international cloud or technology service providers.
VMR will take reasonable steps to ensure appropriate data protection safeguards are in place.
12. CHANGES TO THIS POLICY
VMR reserves the right to amend or update this Privacy Policy from time to time.
Updated versions will be published on the VMR website.
13. CONTACT DETAILS
For any privacy-related queries, requests, or concerns, customers may contact:
Value My Ride (VMR)
Email: admin@valuemyride.co.za
Telephone: 082 805 1340
Website: https://www.valuemyride.co.za/
14. ACCEPTANCE
By accessing the VMR website, submitting information, requesting services, or participating in any VMR-related transaction or process, the user acknowledges that they have read, understood, and accepted this POPIA Privacy Policy.